Vasa Media is a modern digital media company that blends visual storytelling with journalistic content, functioning both as a creative agency and a news portal. The platform needed a complete transformation to better reflect its identity, improve performance, and enhance usability across devices.
We executed a full-scale redesign with a focus on accessibility, responsiveness, SEO, speed, and UX clarity, turning Vasa Media into a powerful platform for both storytelling and news consumption.
Despite offering compelling content and digital production services, Vasa Media struggled with an outdated web experience that didn’t align with its vision.
– Poor layout hierarchy, tight margins, and unclear navigation affected readability and professionalism.
– Mobile and tablet users faced broken sections, unreadable fonts, and tap issues.
– Low contrast, missing image alt texts, and improper heading structures limited inclusivity.
– No structured metadata, schema markup, or sitemap hindered search engine rankings.
– Heavy assets and inefficient code slowed down the user experience.
“We had strong content but a weak delivery platform. We needed a website that respected both our journalistic voice and our visual storytelling roots.”
— Founder, Vasa Media
We completely redesigned and rebuilt the Vasa Media website with modern tools and best practices to create a fast, accessible, and content-focused experience.
Generated dynamic XML sitemap and configured robots.txt.
Implemented clean URL structure, metadata, Open Graph, and Twitter cards.
Added schema.org markup for articles, organization, and breadcrumbs.
| Metric | Before | After |
|---|---|---|
| Avg. Page Load (Mobile) | 6.8s | 1.7s |
| Accessibility Score (Lighthouse) | 54 | 96 |
| SEO Score (Lighthouse) | 70 | 98 |
| Mobile Conversions | 1.3% | 5.4% |
| Repeat Customers | 7% | 51% |
“Our site now feels like an extension of our creative voice. It’s fast, accessible, and finally gives our audience the experience they deserve.”
— Editorial Team, Vasa Media
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